Who

Meggitt is a global leader in advanced engineering and technology, specializing in high-performance components and systems for the aerospace, defense, and energy sectors. Meggitt serves a diverse clientele, including major aerospace manufacturers, defense organizations, and energy companies. Their target audience includes engineers, procurement teams, and decision-makers in these industries who require detailed, reliable product information.

Meggitt’s existing product profiles were dense with technical details, making it challenging for customers to navigate and comprehend their diverse offerings.​

Pain Points:

• Overwhelming technical jargon hinders user understanding.

• Inconsistent layout and design across product profiles​

• Lack of clear information hierarchy leading to navigation difficulties

Impact of the Problem:

• Decreased customer engagement due to information overload​.

• Potential clients facing challenges in identifying suitable products​

• Risk of diminished brand perception as a user-centric organization

Challenge

Solution

Strategic Approach:

Develop a user-friendly, streamlined product profile that balances technical accuracy with accessibility, enhancing overall user experience.​

Key Actions Taken:

• Information Simplification:​

  • Condensed complex technical data into digestible summaries​

  • Utilized bullet points and keys for quick reference​

• Consistent Layout Design:​

  • Established a uniform template for all product profiles​

  • Ensured cohesive branding elements throughout​

• Enhanced Navigation:​

  • Implemented intuitive menus and hyperlinks​

  • Added a search function for easy product lookup​

Unique Value Added:

• Leveraged user-centered design principles to transform complex information into an engaging format​

• Ensured alignment with Meggitt’s brand identity while enhancing usability

COVER PAGE

TABLE OF CONTENTS

PRODUCT PAGES

END PAGE

Outcome

Before the Redesign:

• Product profiles were overloaded with technical jargon, making them difficult to navigate.

• Inconsistent layouts across different product categories led to a disjointed user experience.

• Customers struggled to quickly find relevant product information, leading to lower engagement.

• The design lacked a clear information hierarchy, making it overwhelming to digest key details.

After the Redesign:

• A streamlined, consistent layout improved readability and brand alignment.

• Key product details were prioritized, making it easier for customers to scan and absorb information.

• A modern, minimalist design reduced clutter while maintaining technical accuracy.

• Enhanced navigation and organization made product discovery more intuitive.

• The profile now reinforces Meggitt’s reputation as a precision-driven, user-centric brand.

KPIs Achieved:

• 30% increase in time spent on product pages.

• 25% reduction in bounce rate, indicating better engagement.

• 40% increase in product inquiries post-redesign.