Overview

Kosher Arabia, a joint venture with Emirates Airlines, required premium food packaging that reflected the quality and standards associated with both brands. As the packaging would be featured on Emirates Airline flights, it needed to meet the highest standards of design, functionality, and brand alignment while ensuring compliance with Kosher dietary regulations.

The packaging was designed to embody sophistication and practicality, seamlessly integrating with the Emirates Airline experience while maintaining strict food safety guidelines for Kosher meals. In accordance with Kosher dietary laws, one may not use a non-Kosher microwave, even if it is clean. However, food may be warmed inside a closed vessel, ideally with a double covering, to ensure it remains Kosher. To meet this requirement, the packaging was carefully designed to be sealed and/or double-packaged, ensuring compliance while maintaining freshness and quality.

Every detail—from material selection to visual elements—was thoughtfully considered to enhance the customer experience and uphold the brand’s reputation for excellence and authenticity. The result is a packaging solution that not only reflects Kosher Arabia’s commitment to quality but also elevates the in-flight dining experience, reinforcing both brands’ dedication to premium service and culinary excellence.